Loyalty initiatives fail because they're built backwards.
77% of points-based programmes fail within two years because they start with rewards, not relationships.
Meanwhile, brands that prioritise experience over transactions achieve 306% higher customer lifetime value and 3.5x faster revenue growth.
Join 30+ senior marketers and brand leaders rewriting the loyalty playbook
Thursday 13 November 2025 | 9:00 – 11:30 AM | The Great Hall, 135 Bishopsgate, London, EC2M 3TP
WHO YOU'LL HEAR FROM
Michael Crewe
Experience Strategy Director, MRM UK
Suraj Nagaraj
Head of Product, Loyalty and Customer Experience, Tesco
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Join us for an exclusive roundtable breakfast event to explore the future of loyalty including Agentic AI, whilst connecting with like-minded peers.
This isn't about tweaking your points programme. It's about fundamentally rethinking how loyalty works.
Are you ready to think experience-first about loyalty?
The difference? Experience-first thinking instead of programme-first thinking.
Research shows that journey consistency is 30% more predictive of loyalty than any individual reward. Yet most brands still lead with points, tiers, and discounts while customer experience becomes an afterthought.
Understand why thinking "programme-first" creates the 77% failure rate.
See proven frameworks from MRM and brands like Tesco for building experience-first loyalty strategies.
Gain insight into how AI is reshaping CX and why future strategies must cater to both agentic and human experiences.
Collaborate in facilitated roundtables to solve real challenges with peers.
WHERE TO FIND US
Leave with actionable strategies to transform your approach from rewards-driven to experience-driven.
Join us for an exclusive roundtable breakfast event to explore the future of loyalty including Agentic AI
Nicholas Handel
CEO, MRM UK